Art Conforti has seen it all — recessions, competition, and rapid change — and still came out ahead. In this blog, he shares how Beneva Flowers and Bloomerang Solutions grew stronger through every economic slowdown and what today’s florists can do to prepare for the next one.

For more than three decades, Art Conforti has helped shape the future of retail floristry — from his early innovations with Flower Manager and Gravity Free to today’s cutting-edge AI tools for florists. In this exclusive Q&A, Art shares candid insights on technology, leadership, and what it really takes to thrive in an ever-changing floral industry.