A candid personal keynote reflecting on perseverance, common sense, and the unconventional path that shaped a lifelong career in the floral industry.

Google doesn’t just rank content—it evaluates who’s behind it. In this blog, Arthur Conforti shows how real operational experience creates E-E-A-T signals that florists can’t fake and competitors can’t replicate.

Art Conforti has seen it all — recessions, competition, and rapid change — and still came out ahead. In this blog, he shares how Beneva Flowers and Bloomerang Solutions grew stronger through every economic slowdown and what today’s florists can do to prepare for the next one.

For more than three decades, Art Conforti has helped shape the future of retail floristry — from his early innovations with Flower Manager and Gravity Free to today’s cutting-edge AI tools for florists. In this exclusive Q&A, Art shares candid insights on technology, leadership, and what it really takes to thrive in an ever-changing floral industry.