Florida Speaking Engagements to Inspire Teams and Build Brands
Arthur Conforti – Certified PFCI Speaker
Arthur Conforti, a certified PFCI speaker by the Society of American Florists, has been delivering public talks for over 20 years with passion and energy that fills the room. His approach centers around teamwork, regardless of the industry. As Art says, "We are always in the game." Sitting on the bench may be comfortable, but taking the shot—even the buzzer-beater—is what truly matters.
In both life and business, your reputation is your brand, and your brand is your foundation. But how do you build it? Art’s message isn’t for everyone—but the energy, perspective, and motivation he brings is something everyone in the room can take with them.
Art has a way of breaking it down: “Your thought is the ball. Don’t hold it—shoot. And shoot again.” Some people are natural shooters. Others are great at setting up the play. They see the field, they pass, and they help make it happen. Everyone has a strength—but the first step is getting off the bench.
Art receiving his award as an industry-leading speaker PFCI.
Turning Stress Into Opportunity and Building Strong Teams
If you’re arriving at work each day counting the hours until you can leave, that’s a red flag. Art poses a question: “Have you ever held a glass of water for a minute? Not too hard. Try holding it for hours. It becomes unbearable. That’s what carrying stress or stagnation feels like.” Many people live like that daily—holding on, barely managing. But those who dig in, who look for opportunity, always find a path forward.
Art shares real stories to back it up. From janitors who became CEOs to Stewart Resnick—owner of Teleflora and the largest landholder in California—who started out cleaning offices. What made the difference? Drive—and the ability to spot opportunity.
Visitors John From Inbloom Flowers and guest, along with Randy and Chanda Of Bagoys Florist In Anchorage, AK. Came to visit Beneva Flowers and experience like only Conforti can create.
One of Art’s most influential business philosophies is his Yes We Can approach—a customer service mindset built on finding solutions instead of putting up roadblocks. For Art, “no” is never the first answer. Whether it’s delivering flowers at midnight or meeting an unusual client request, the key is to listen, provide creative options, and let the customer decide. This philosophy not only delighted customers but also inspired loyalty, boosted revenue, and gave employees a sense of pride in going above and beyond.
A Culture That Creates Its Own Success
Art has taught the Yes We Can method to florists across the country, helping them turn one-time buyers into lifelong customers. The approach works because it’s about more than transactions—it’s about building relationships through trust, empathy, and resourcefulness. By empowering teams to say “yes” more often, Art has shown that exceptional service isn’t just a competitive advantage—it’s the foundation of a business people are eager to return to and recommend.